Centy

Centy was born from a simple observation: people carry coins they never spend. From its inception, the project aimed to revolutionize how everyday users interact with their small change, transforming a forgotten habit into a seamless digital experience, available wherever life happens.

The design process began with a deep study of Centy's dual audience: everyday consumers who needed reassurance and clarity, and business partners who needed confidence in the brand's scalability. Every touchpoint, from the kiosk interface to printed collateral, had to speak both languages fluently.

The visual identity was built around a distinctive logomark: concentric circles evoking coins, orbits, and the idea of value in constant motion. Paired with a rounded, approachable typeface, the brand strikes a balance between technological precision and human warmth.

Deployed across high-traffic environments like airports, supermarkets, and shopping malls, Centy's brand system was designed to work at every scale, from a badge lanyard worn by a CEO to a full-wall billboard greeting thousands of travellers each day.